| Reos | UserTesting | |
|---|---|---|
| Plan | Yes | Partial |
| Recruit | Yes | Yes |
| Conduct | Yes | Partial |
| Ingest | Yes | Not offered |
| Analyze | Yes | Partial |
| Act & close the loop | Yes | Not offered |
Reos vs UserTesting
Test with strangers - or learn from your customers
UserTesting is built around a rented panel and video tests - fast feedback from people who match a screener. Reos is built around the customers you already have: recruited from your CRM, interviewed at scale, analyzed alongside your tickets, and told when their feedback ships.
The honest take
Different panels, different questions
A marketplace panel answers “can people use this?” by Friday. Your own customers answer “why are we losing them?” - and only they can.
Choose UserTesting if...
- You need general-population usability feedback this afternoon, from a panel that fills studies in hours.
- Video-first, task-based usability testing is your team’s primary method.
- Procurement prefers one annual credit bundle, sized up front, with unlimited seats.
Choose Reos if...
- Your questions are about your actual users - their churn, their workflows, their words.
- You want interviews, tickets, and survey data analyzed together, with every claim validated.
- You’d rather pay a clear monthly price with research units included than estimate a year of credits in advance.
Side by side
The loop, side by side
UserTesting goes deep on moderated and unmoderated testing. Here's how the rest of the research workflow compares.
| Feature | Reos | UserTesting |
|---|---|---|
| Plan | ||
| AI study-planning assistantfull plan, research questions & guide from a conversation | Yes | Partial, AI test creation & screeners |
| Research questions tracked to answers | Yes | Not offered |
| Recruit | ||
| Panel built from your own customersCRM, CSV & in-product forms | Yes | Partial, bring-your-own network |
| Rented panel reach | Yes, Prolific, from your own Prolific account - enabled on request | Yes, 6M+ marketplace |
| Email campaigns with cool-downssent from your domain | Yes | Not offered |
| Scheduling & incentives | Yes | Yes |
| Conduct | ||
| Live interviews, hosted & transcribed | Yes | Yes |
| Unmoderated task-based video tests | Partial, prototype sessions | Yes, the core method |
| AI-moderated interviews at scale | Yes | Not offered, AI assists setup & summaries |
| Live AI tips while you moderate | Yes | Not offered |
| Consent tracked per participantversioned forms, withdrawals propagate | Yes | Partial, handled by the marketplace |
| Ingest | ||
| Ticket, email & form connectorsstudies, plus the streams between them | Yes | Not offered |
| Recording uploads & transcription | Yes | Partial, sessions run on the platform |
| Bulk datasets (CSV / JSON) | Yes | Not offered |
| Analyze | ||
| AI themes & summaries | Yes | Yes, sentiment & friction detection |
| Validation pass on every claimthe DIVE™ pipeline - hallucinations filtered out before your CTO catches them | Yes | Not offered |
| Your vocabulary & writing rulesapplied to every run, in every project | Yes | Not offered |
| Cross-study Super Insights | Yes | Partial, Insights Hub |
| Act | ||
| Initiatives synced with Linear & Jirastatus flows back automatically | Yes | Partial, one-way integrations |
| Notify the customers who askedand invite them to the follow-up study | Yes | Not offered, panelists stay anonymous |
| Pricing & trust | ||
| One price, publishedmonthly units, public per-unit top-up rates | Yes | Not offered, annual credit bundles |
| Start small, self-servefrom $59 a month | Yes | Not offered, sales-led contracts |
| Unlimited viewers | Yes, viewers are free on every plan; full seats come with each plan | Yes, a genuine plus |
based on UserTesting’s public documentation, June 2026; Reos column checked October 2026 · spotted something out of date? tell us - we’ll fix it
Participants
The panel you rent. The panel you own.
Rented panels are genuinely fast - and full of professional testers who've seen four hundred onboardings this year. Your customers have only seen yours. Reos makes them your panel: imported from your CRM, recruited in-product, rested between studies, and paid for their time.
- Context comes includedWhatever your CRM data holds rides along - “trial users in week two” filters itself, no screener to write.
- A panel that grows itselfIn-product forms invite users in at the moment that matters. Every opt-in is a future participant, with consent on file.
- Willing, study after studyCool-downs, incentives, and your own domain on every invite - outreach that respects the inbox keeps response rates healthy.
who shows up to your study
a marketplace panel
your panel, in Reos
- Dana K.trial, week two · from your CRM
- Tomas V.churned in May · CSV import
- Priya N.pro plan, 2 years · joined via in-product form
context comes included - plan, history, consent & cool-downs
Beyond the test
Usability is a chapter, not the book
UserTesting analyzes the sessions you run on UserTesting. But most of what your customers tell you never happens in a test - it's in the ticket queue, the inbox, the NPS export. Reos pulls it all into one stream and runs the same validated analysis across it.
- Connect once, analyze foreverTickets, emails, forms, and call logs flow through DIVE™ continuously - themes appear as customers raise them, not at renewal time.
- Ten sessions or 200,000 rowsThe same validation rules apply at any scale, and every theme still cites its sources.
- From signal to studyWhen a theme spikes, plan a follow-up study from it in one click - with the evidence already attached.
Reos · one analyzable stream
- Interviewslive & AI-moderated · transcribed in place
- Support ticketssynced as they’re filed · history included
- Forwarded email threadsreplies & attachments come along
- nps_responses_2025.csv218,640 rows → observations
One DIVE™ pipeline across all of it - themes surface from the whole picture, every claim cites its source.
Pricing
Credits expire. Questions don’t.
UserTesting asks you to size a year of research before the year happens. Reos gives you a monthly bundle of research units, from $59 a month - spend them on whatever you actually run, and top up in one click when a heavy month lands.
UserTesting
- Annual credit bundlesQuoted by sales and sized in advance - guess high and you fund the off-season, guess low and you’re back in procurement.
- Credits per testSession length, audience, and study complexity all change what a test costs in credits.
- Unlimited seatsNo per-seat charges - genuinely good, and the part Reos agrees with.
Reos
- One monthly priceHosting, your team, panel and repository - from $59 a month, with research units included.
- Units, not metersAn interview or a written report is 1 unit, an AI-moderated interview 2, and 100 tickets or reviews 1. Transcription, analysis, clustering and storage come with it.
- Top up, never guessHeavier month than planned? Top up units in one click at a published rate, and they never expire.
Switching
Bring your research with you
Bring your session recordings and research archive into Reos - uploads are transcribed and time-coded, datasets map to observations, and your next study starts from evidence instead of a blank page.
Recordings & transcripts
Upload sessions from any tool - transcription, speakers, and time-codes are automatic.
Datasets of any size
Survey exports, review dumps, call logs - CSV or JSON, mapped into analyzable observations.
Channels, connected
Point your ticket queue, inbox, and forms at Reos once - new data flows in from then on.
Run your next study in Reos
Sign up, import an interview, and trace your first insight to its source in minutes.