We value your privacy

We use a few cookies to keep you signed in and the site secure. With your okay, we also use some to spot errors and see how the site is used. We don't run ads. You can change this anytime, and our cookie policy has the details.

Skip to main content

Reos for Product teams

Build what they need

Every line on your roadmap should answer one question: why this? With Reos, the answer is evidence - hunches validated in days, decisions traceable to real customer words, and shipped work that closes the loop.

Sign upBook a demo

Reos · Q3 roadmap - evidence attached

  • Fail loudly on import errors12 sourcesValidated
  • Onboarding checklist for week one9 sourcesValidated
  • Workspace templates for SMBno evidence yetHunch

Someone asks: “Why is this first?”

Fail loudly on import errors - 12 sources across 3 studies and the support stream. Open the trail and play the exact quotes.

Open the evidence

every line on the board answers “why?” with sources

01Validate before you build

Test the hunch before the sprint

The expensive way to validate an idea is to ship it. The Reos way: describe the hunch to the planning assistant, recruit from your own CRM, and run the interviews overnight with the AI moderator.

  • From hunch to study in a conversationThe planning assistant turns “SMBs churn at the seat limit” into a plan, sharp research questions, and a moderation guide.
  • A quarter’s worth of research, answered this weekAI-moderated interviews run in parallel - a study that took a quarter of coordination fits inside a sprint.
  • Honest when you’re wrongIf the evidence doesn’t support the hunch, Reos says so - before your users do, by not using it.

from hunch to answer · one sprint

  1. Mon
    Hunch logged“SMB trials churn at the seat limit” → study planned in one conversation
  2. Tue
    Participants recruited32 SMB trial admins, pulled from your CRM
  3. Wed
    32 AI-moderated interviewsrun overnight, in parallel
  4. Fri
    Answer: it’s the pricing page, not the seat limitvalidated · 14 sources · traceable

the sprint you would have spent building the wrong thing

02Ask your data

Roadmap questions, answered with citations

Mid-planning, mid-debate, mid-doc - ask a question across every study, ticket, and survey your company has ever collected. Answers arrive with sources attached - spend less time arguing with your colleague, more time browsing the evidence.

  • One question, every channelThe chat searches interviews, support tickets, emails, and surveys together - patterns one source can’t show.
  • Citations or it didn’t happenEvery claim in an answer links to the exact quote, ticket line, or second of the recording behind it.
  • Escalates when it shouldIf the question deserves real analysis, the chat kicks off a DIVE™ run instead of improvising an answer.
Example conversation: a roadmap question answered with citations
Reos · chat with your research
You: What’s blocking activation for SMB trials right now?
Reos: The strongest pattern is silent import failures - users believe setup worked, see an empty dashboard days later, and stall. It appears in 3 studies and the support stream.Interview · Dana K. · 14:32Dana K. · 14:32Ticket #4821Churn survey · Q4

citations link to the exact second · the chat can kick off deeper analysis

03From decision to shipped

Research that follows through

Insights become initiatives, initiatives sync with Linear and Jira, and when the change ships, the customers who asked for it hear about it - automatically.

  • Initiatives with receiptsEach work item carries its insight, observations, and quotes - “why are we building this?” has a standing answer.
  • Status flows back, liveEngineering keeps working in Linear or Jira. Reos listens, and the research repository always reflects reality.
  • The loop closesShipped changes trigger customer notifications and seed the follow-up study - your next decision starts with evidence in hand.

initiative · fail loudly on import errors

  1. Done:Initiative created from the insightevidence attached · visible to everyone
  2. Done:Synced to LinearLIN-482 · In review → Shipped
  3. Done:38 customers told“You asked for this - it’s live.”
  4. Next:Follow-up study seeded“Did the fix rebuild trust?” · participants pre-selected

research stops being a PDF and starts being a queue

How it fits your cycle

Discovery at sprint speed

The five stages of the loop, mapped to how a product team actually decides.

  1. Plan

    A roadmap hunch becomes a study plan in one conversation.

  2. Recruit

    Pull the customers living the problem straight from your CRM.

  3. Conduct

    AI-moderated interviews at sprint speed - 32 sessions, one night.

  4. Analyze

    Sessions and tickets become validated, traceable insights.

  5. Act

    Insights become initiatives in Linear and Jira - evidence attached.

Reos, for the rest of the company

Run your next study in Reos

Sign up, import an interview, and trace your first insight to its source in minutes.

Sign upBook a demo