- 01Research plan
- 02Research questions
- 03Moderation guide
Walk in with a hunch.
Walk out with a study.
Every Reos project starts with the AI planning assistant. Bring an idea - or pick one up from your Super Insights - and leave with a research plan, sharp questions, and a moderation guide your whole team can run.
Where studies begin
Start from an idea - or from evidence
You don’t need a blank page. Super Insights surface the patterns hiding across your past research, and any one of them can seed a study with one click - context, sources, and open questions carried in.
From your head
Describe the problem in plain language. The assistant asks the questions an experienced researcher would, then drafts the plan.
Refine the plan, swap methods, tighten the questions...
From your research
Start from a Super Insight and the assistant already knows the evidence - it plans the study that fills the gaps, never the one you already ran.
Super insight
Silent failures during setup are the leading driver of early churn - across 3 studies and 2 channels.
- Never duplicate researchReos surfaces any research that relates to your questions, so you never re-run the study a colleague did two months ago.
- Knows when to bring in a humanFor a high-stakes or unusual study, the planner flags it and offers a senior researcher - book an hour to pressure-test the plan before you run it.
What you walk away with
One conversation. Three artifacts.
Every project starts the same way: you talk it through with the assistant, and it drafts the documents a good study runs on - a full, aligned research plan, sharp research questions, and a moderation guide your whole team can run.
- Business goal
- Tell me, why are you doing this research? What is the business goal that you’re working towards?
- What happens if you don’t do this research?
- Research goal
- What do you need to learn from your users to make progress on that?
- What’s the gap in your knowledge right now?
- And what would change if you understood this?
- Research questions
- What specific things do you need to understand? Think about the what, when, how, who.
A full research plan
Objectives, method, participant criteria, sample size, timeline. Editable like any doc - the assistant defends its choices and revises on request.
Clear research questions
The three to five questions this study will actually answer. They travel with the project - analysis maps evidence to them, and the report answers them one by one.
A moderation guide
Prompts, follow-ups, and timings. Use it yourself in the room - or hand the same guide to the AI moderator and run tens or hundreds of sessions in parallel.
Every study starts from a real question
A study that knows what it’s for
The research questions you set at planning aren’t decoration - they’re the project’s spine. Analysis maps every piece of evidence to them, and the final report answers them, one by one, with sources attached.
- Tracked through the loopWatch each question move from open, to gathering evidence, to answered - and know when you can stop interviewing.
- Honest about gapsIf the data doesn’t answer a question, Reos says so - and the assistant proposes the follow-up study that would.
Week-two churn study · research questions
- Why do users believe a failed import succeeded?answered · 9 sources in report
- What would a useful failure signal look like?answered · 6 sources in report
- When in the trial does trust break down?gathering evidence · 3 interviews remaining
questions set at planning · answered in the report
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