| Reos | Dovetail | |
|---|---|---|
| Plan | Yes | Not offered |
| Recruit | Yes | Partial |
| Conduct | Yes | Not offered |
| Ingest | Yes | Yes |
| Analyze | Yes | Partial |
| Act & close the loop | Yes | Partial |
Reos vs Dovetail
Dovetail stores research. Reos runs it.
Dovetail is a strong home for research that already happened - somewhere else. Reos is where it happens: planned, recruited, conducted, analyzed, and acted on. The repository builds itself along the way.
The honest take
Two good tools. Different jobs.
Dovetail earned its place as the category-defining research repository. The question is whether you want a destination for research - or the system that conducts it.
Choose Dovetail if...
- You need a pure repository - a searchable, well-taxonomized archive for research your team conducts in other tools.
- Your researchers prefer manual, tagging-first analysis with AI assistance layered on top.
- You already pay for separate recruiting, scheduling, and interviewing tools - and want to keep them.
Choose Reos if...
- You want one system for the whole loop - plan, recruit, conduct, ingest, analyze, act.
- You want AI analysis where each claim earns its place against the source.
- You’d rather pay one price with research units included than a license for every seat.
Side by side
The loop, side by side
Where each platform covers the work of research - and where you'd still need another tool.
| Feature | Reos | Dovetail |
|---|---|---|
| Plan | ||
| AI study-planning assistantplan, research questions & moderation guide from a conversation | Yes | Not offered, project templates |
| Research questions tracked to answers | Yes | Not offered |
| Recruit | ||
| Panel built from your own customersCRM, CSV & in-product forms | Yes | Partial, contact management, external panel database |
| Email campaigns from your domainreminders, stop rules & cool-downs | Yes | Not offered |
| Scheduling & incentives | Yes | Partial, via the Recruit add-on |
| Conduct | ||
| Interviews hosted in the browserrecorded & transcribed natively | Yes | Not offered, imports recordings from meeting tools |
| AI-moderated interviews at scale | Yes | Not offered |
| Live AI tips while you moderate | Yes | Not offered |
| Consent tracked per participantversioned forms, withdrawals propagate | Yes | Not offered |
| Ingest | ||
| Ticket, email & form connectors | Yes | Yes |
| Recording uploads & transcription | Yes | Yes |
| Bulk datasets (CSV / JSON)mapped into analyzable observations | Yes | Partial, survey support is early |
| Analyze | ||
| AI themes that cite their sources | Yes | Partial, highlights link back |
| Validation pass on every claimthe DIVE™ pipeline - hallucinations filtered out before your CTO catches them | Yes | Not offered |
| Your vocabulary & writing ruleslexicon, workspace context and style guide applied to every run | Yes | Not offered |
| Continuous channel analysis | Yes | Yes |
| Act | ||
| Initiatives synced with Linear & Jirastatus flows back automatically | Yes | Partial, one-way ticket creation |
| Notify the customers who askedand invite them to the follow-up study | Yes | Not offered |
| Cross-study Super Insights | Yes | Partial, chat across projects |
| Pricing & trust | ||
| One price, publishedmonthly units + published top-up rates | Yes | Not offered, per-seat tiers |
| PII redaction | Yes | Partial, Enterprise tier |
| SOC 2 · ISO 27001 · GDPR | Yes, plus ISO 42001 for AI governance | Yes |
based on Dovetail’s public documentation, June 2026; Reos column checked October 2026 · spotted something out of date? tell us - we’ll fix it
The gap
Where did the research actually happen?
By the time anything reaches Dovetail, the hard part is over: somebody scheduled the sessions, ran the calls, chased the recordings, and managed the panel in a spreadsheet. Dovetail is the destination. Reos is the journey and the destination.
- Five tools become oneScheduling, outreach, interviewing, transcription, and the repository - one system, one subscription, nothing pasted between tabs.
- Nothing lost in transitBecause the interview happens where the analysis happens, every insight keeps its timestamps, speakers, and consent records automatically.
- The archive builds itselfYou don’t “do repository work” in Reos. Finished studies, channel data, and initiatives simply accumulate - searchable and cited.
Research, with Dovetail in the stack
- A scheduling tool for bookings
- A meeting bot to capture recordings
- An outreach tool, plus a panel spreadsheet
- Dovetail - where it all gets uploaded
- A project tracker for the follow-through
Research, in Reos
- Plan, recruit & schedule in one place
- Interviews hosted, recorded, transcribed
- DIVE™ analysis with cited sources
- Initiatives synced to Linear & Jira
- The repository builds itself
Accuracy
A summary isn’t an insight until it’s checked
Dovetail's AI summarizes, tags, and clusters in one pass - fast, and usually right. Reos runs every analysis through DIVE™, a four-stage pipeline that exists for one reason: when an executive clicks an insight, the quote underneath it has to actually say that.
- Validated, claim by claimEvery observation is checked against its source before it survives. Hallucinations get filtered out before they reach your report.
- Traceable all the way downInsight → observation → quote → recording, in two clicks. Trust you can click into, not take on faith.
- Runs on your languageYour product names, your definitions and your writing rules go into every run - and the model behind each step is the one that scored best, not one you have to evaluate.
Reos · DIVE™ - analysis run
- Decode412 observations from 14 sources
- Improve38 near-duplicates merged, counts kept
- Validate21 claims dropped - quotes didn’t support them
- Enrichlinked to 2 past studies & 1 open question
every surviving claim cites its source - click any insight to read the quote
Pricing
Pay for research, not seats
Dovetail prices by the license. Reos prices by the research you actually run - so adding a stakeholder never needs a procurement conversation.
Dovetail
- Per-seat subscriptionCost scales with team size - every contributor needs a license, and research tools spread fast.
- The Enterprise gateSSO, PII redaction, and workspace-wide tags live in the Enterprise tier, quoted on request.
- Flat through the off-seasonThe bill is the same in a heavy fieldwork month and a quiet one.
Reos
- One monthly priceHosting, your team, panel and repository - from $59 a month, with research units included.
- Units, not metersAn interview or a written report is 1 unit, an AI-moderated interview 2, and 100 tickets or reviews 1. Transcription, analysis, clustering and storage come with it.
- Top up, never guessHeavier month than planned? Top up units in one click at a published rate, and they never expire.
Switching
Bring your research with you
Export your Dovetail projects and drop them into Reos - transcripts, notes, and highlights become analyzable observations: cited, searchable, and ready for DIVE™. Most teams bring two years of research over in an afternoon.
Recordings & transcripts
Upload sessions from any tool - transcription, speakers, and time-codes are automatic.
Datasets of any size
Survey exports, review dumps, call logs - CSV or JSON, mapped into analyzable observations.
Channels, connected
Point your ticket queue, inbox, and forms at Reos once - new data flows in from then on.
Run your next study in Reos
Sign up, import an interview, and trace your first insight to its source in minutes.