| Reos | Great Question | |
|---|---|---|
| Plan | Yes | Partial |
| Recruit | Yes | Yes |
| Conduct | Yes | Yes |
| Ingest | Yes | Partial |
| Analyze | Yes | Partial |
| Act & close the loop | Yes | Partial |
Reos vs Great Question
Advanced methods, without the Enterprise gate
Great Question is a mature research-ops platform with large external panels and enterprise governance. Its AI-moderated interviews, card sorting and tree testing sit behind Enterprise, and Self-serve is priced per seat. Reos puts those methods on every plan at one team price, and goes further on analysis and EU hosting.
The honest take
Two mature tools, different trade-offs
Great Question has the bigger panels and the longer compliance list. Reos has the open plans, the stricter analysis and EU hosting. Here is how to choose.
Choose Great Question if...
- You recruit strangers at volume: Respondent on every plan, User Interviews on Enterprise, paid per recruited participant.
- You need HIPAA with a BAA, focus groups or concealed-identity studies.
- You want research data synced with Snowflake, Databricks or Qualtrics.
Choose Reos if...
- Your team wants AI-moderated interviews, card sorting and tree testing without an Enterprise contract.
- You want analysis that drops a claim its quotes do not support, and shows the contradicting evidence beside it.
- Your research data has to stay in the EU: Reos hosts it in Frankfurt, or in the US if you prefer.
Side by side
The loop, side by side
Great Question covers the front of the pipeline well, from your own panel to observer rooms. Here is where each tool is ahead, stage by stage.
| Feature | Reos | Great Question |
|---|---|---|
| Plan | ||
| AI study-planning assistantplan, research questions & guide from a conversation | Yes | Partial, screeners |
| Recruit | ||
| Recruit your own customerslists, invites & scheduling | Yes, CSV import & in-product forms | Yes, CSV, Salesforce, Snowflake & Zapier |
| External participant panels | Partial, Prolific & Respondent, enabled on request | Yes, Respondent on every plan, User Interviews on Enterprise |
| Invites sent from your own domain | Partial, on Enterprise | Yes |
| Incentives through Tremendous | Partial, on Enterprise | Yes |
| Open link, no recruiting stepanyone with the link can take part | Yes | Yes |
| Conduct | ||
| Video calls hosted in the browserrecorded & transcribed, nothing to install | Yes | Partial, runs through your own video tool |
| Recording Zoom, Meet & Teams calls | Yes, a bot joins, 1 unit per meeting | Partial, Zoom & Webex import; Meet & Teams through a livestream bot or upload |
| AI-moderated interviewsvoice, in parallel, listen in live | Yes, every plan, 2 units each, 12 languages | Partial, Enterprise add-on |
| Unmoderated prototype tests | Yes, Figma, misclicks & rage clicks tracked, every plan | Yes, on Self-serve |
| Card sorting & tree testing | Yes, closed card sorts, every plan | Partial, Enterprise only |
| Focus groups | Not offered | Yes, on Enterprise |
| Concealed-identity studiesthe participant does not know the company | Not offered | Yes |
| Ingest | ||
| Recording uploads, transcribedspeakers & time-codes | Yes | Yes |
| Analyze | ||
| AI summaries & themes | Yes | Yes, study synthesis & highlight reels |
| Answers that cite their source | Yes | Yes, Ask AI, with inline citations |
| Validation pass on every claimunsupported claims dropped, contradicting evidence shown | Yes | Partial, citations, no claim check described |
| Cross-project Super Insights | Yes | Partial, research repository |
| Written, audio & video reports | Yes | Partial, highlight reels |
| Act | ||
| Ticket status back from Linear & Jiratwo-way | Yes | Partial, Linear & GitHub among 20+ integrations |
| MCP server for AI agentsClaude, ChatGPT, Gemini & others | Yes, read & write tools, scoped by role | Partial, MCP access on Enterprise |
| Data-warehouse syncSnowflake, Databricks, Qualtrics | Not offered | Yes, on Enterprise |
| Pricing & trust | ||
| Published price for a team of five | Yes, Team: $249 a month, up to 15 seats | Yes, Self-serve: $645 a month, 5 seats at most |
| Advanced methods without a sales call | Yes | Not offered, Enterprise is quoted, annual only |
| EU data hosting | Yes, Frankfurt, or the US | Not offered, AWS US-East |
| SOC 2 Type II | Yes | Yes |
| HIPAA with a BAA | Not offered | Yes, Enterprise add-on |
| SAML SSO & SCIM | Yes, on Enterprise | Yes, on Enterprise |
based on Great Question’s public documentation, October 2026; Reos column checked October 2026 · spotted something out of date? tell us - we’ll fix it
The plan gate
One price for the team, every method in it
Great Question’s Self-serve plan is priced per seat and stops at five. Its AI-moderated interviews, card sorting and tree testing wait behind Enterprise, quoted by sales. Reos prices the team, not the person, and every plan runs all three.
- No add-on to ask forAI-moderated interviews, card sorting and tree testing come with Researcher, Team and Scale alike.
- Room to growTeam is $249 a month for up to 15 seats. Viewers who only watch and read are free on every plan.
- Pay for what you runTeam includes 60 research units a month. An AI-moderated interview is 2 units, 100 short-form items are 1, and top-ups never expire.
What your team gets
Team of 5: Great Question Self-serve, $645 a month. Reos Team, $249 a month.
Great Question
Self-serve
$645 a month
5 × $129 per seat, 5 seats at most
- YesInterviews you moderate
- YesUnmoderated prototype tests
- Not on this plan: AI-moderated interviewsEnterprise add-on
- Not on this plan: Card sortingon Enterprise
- Not on this plan: Tree testingon Enterprise
Reos
Team
$249 a month
15 seats, 60 units a month
- YesInterviews you moderate
- YesUnmoderated prototype tests
- YesAI-moderated interviews2 units each
- YesCard sortingclosed sorts
- YesTree testing
List prices, monthly billing, October 2026 · Great Question’s Enterprise price and add-ons are not published
Pricing
A seat price, or a team price
Great Question charges each researcher. Reos charges the team: $59 a month for 3 seats, $249 for 15, with research units included. An AI-moderated interview is 2 units, and top-ups never expire.
Great Question
- Priced per seatSelf-serve is $129 per seat a month, or $1,290 per seat a year, for up to 5 seats. A team of five pays $645 a month.
- Advanced methods on EnterpriseCard sorting, tree testing, focus groups, SSO and MCP access come with Enterprise: annual only, 5 seats minimum, price quoted.
- AI moderation as an add-onAI-moderated interviews and HIPAA are Enterprise add-ons. External participants are charged per recruited person, near cost.
Reos
- One monthly priceHosting, your team, panel and repository - from $59 a month, with research units included.
- Units, not metersAn interview or a written report is 1 unit, an AI-moderated interview 2, and 100 tickets or reviews 1. Transcription, analysis, clustering and storage come with it.
- Top up, never guessHeavier month than planned? Top up units in one click at a published rate, and they never expire.
Switching
Bring your research with you
Bring your recordings and survey exports into Reos - uploads are transcribed with speakers and time-codes, and CSV or JSON datasets map to observations your next study can start from.
Recordings & transcripts
Upload sessions from any tool - transcription, speakers, and time-codes are automatic.
Datasets of any size
Survey exports, review dumps, call logs - CSV or JSON, mapped into analyzable observations.
Channels, connected
Point your ticket queue, inbox, and forms at Reos once - new data flows in from then on.
Run your next study in Reos
Sign up, import an interview, and trace your first insight to its source in minutes.