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Blog
Insights on customer research, product development, and building better products through understanding.
Training fades because closed questions are how people talk. A support loop of guide checks, sit-ins and feedback after every interview keeps trained teams good.
Rob Manzano
AI insights sound confident but rarely show their evidence. Three checks - trace the quote, confirm full coverage, find counter-evidence - before any stakeholder sees them.
Rob Manzano
What we are learning about running research and building the operating system for it. Written by the people doing both.
