| Reos | Hubble | |
|---|---|---|
| Plan | Yes | Partial |
| Recruit | Yes | Yes |
| Conduct | Yes | Yes |
| Ingest | Yes | Partial |
| Analyze | Yes | Partial |
| Act & close the loop | Yes | Partial |
Reos vs Hubble
Hubble runs the test. Reos follows it to the fix.
Hubble is a sharp testing tool: prototypes, first clicks, live sites, phones and in-product intercepts, with an AI moderator inside the study. Reos runs the research around the test - interviews on every plan, analysis that checks each claim against its quote, and insights that land in Linear or Jira.
The honest take
Testing depth - or the whole loop
If the job is testing a design before it ships, Hubble covers more test types than Reos, and you can start for free. If the job is knowing why people struggled and getting the fix built, that is where Reos goes further.
Choose Hubble if...
- You test mobile apps on real phones, or run intercept surveys and NPS inside your product.
- You want external panels like Respondent and User Interviews built in, paid in credits.
- You want to start on a free plan, or you need HIPAA compliance.
Choose Reos if...
- You want moderated interviews on every plan, not only on Enterprise, with AI-moderated ones beside them.
- You want analysis that checks each claim against its quote before it reaches a report.
- You want insights to land in Linear or Jira with their evidence, and your research data hosted in the EU.
Side by side
The loop, side by side
Hubble goes deep on testing. Here is how the rest of the research workflow compares - including the rows where Hubble is ahead.
| Feature | Reos | Hubble |
|---|---|---|
| Plan | ||
| AI help drafting the studyplan, research questions & guide | Yes | Partial, AI study generation, 5 a month on Free |
| Recruit | ||
| Your own participantscontact lists & scheduling | Yes, CSV upload & in-product forms | Yes, contacts CRM, CSV & web SDK |
| External panels | Partial, Prolific & Respondent, enabled on request | Yes, Respondent & User Interviews, on Enterprise |
| Incentives | Partial, your own Tremendous account, on Enterprise | Yes, Tremendous or Hubble credits |
| Open link, no recruiting step | Yes | Yes |
| Conduct | ||
| Moderated interviews, hostedrecorded, transcribed, observers welcome | Yes, every plan | Partial, through Zoom, Teams or Meet, on Enterprise |
| AI-moderated interviewsfollows your guide, asks follow-ups | Yes, two-way voice, 12 languages | Yes, a task inside a study; text chat, voice or video |
| Unmoderated testsfirst-click, five-second, card sorting & tree testing | Yes, every plan; card sorts are closed | Yes, card sorting & tree testing on Enterprise |
| Figma prototype testsmisclicks & rage clicks tracked | Yes, every plan | Yes, 1 prototype per study on Free |
| Live-website tests | Yes, every plan | Partial, on Enterprise |
| Recorded think-aloud tasksscreen, mic & camera | Yes, every plan | Partial, webcam & screen recording on Enterprise |
| Mobile app tests on real phones | Not offered | Yes |
| In-product intercepts & NPSthrough a web SDK | Not offered | Yes |
| Meeting bots for Meet, Zoom & Teams | Yes | Yes |
| Ingest | ||
| Recording uploads & transcription | Yes | Yes |
| Ticket, email & call connectorsFront, Gong, Intercom | Yes | Not offered, none among its integrations |
| Analyze | ||
| AI notes that cite their source | Yes | Yes, the transcript line and timestamp |
| Each claim checked against its quotethe DIVE™ pipeline - a claim the quote does not support does not survive | Yes | Not offered |
| AI reports | Yes, written, audio & video | Partial, unlimited on Enterprise |
| Insights across studies | Yes, Super Insights | Partial, cross-study search through MCP |
| Act | ||
| Initiatives synced with Linear & Jirastatus flows back automatically | Yes | Not offered, not among its integrations |
| MCP for AI assistantssearch, read & create from Claude or ChatGPT | Yes | Yes |
| Pricing & trust | ||
| Published paid plans | Yes, from $59 a month | Not offered, Free, or a custom quote |
| Free plan | Not offered | Yes, 1 seat, 10 responses a month |
| SOC 2 Type II · GDPR | Yes, plus ISO 27001 & 42001; data hosted in the EU or the US | Yes |
| HIPAA | Not offered | Yes |
based on Hubble’s public documentation, October 2026; Reos column checked October 2026 · spotted something out of date? tell us - we’ll fix it
From result to fix
A result says what. An insight says why.
A test result tells you where people struggled. Hubble's AI moderator can ask a follow-up inside the test, and its notes cite the transcript line - good practice. Reos takes the next steps: each claim is checked against its quote before it counts, the insight links all the way down to the recording, and it lands in Linear or Jira with the evidence attached.
- Checked before it countsEvery claim is weighed against the quote under it. If the quote does not support the claim, the claim does not survive.
- Traceable in two clicksInsight, observation, quote, recording: each step links to the one below it, so anyone can check the evidence themselves.
- Lands where the work isAn insight becomes an initiative in Linear or Jira with its sources attached, and the status flows back to Reos.
one test result · followed to the fix
A test result
Checkout prototype
62%finished the task
most misclicks on the delivery step
Reos · insight
Shoppers look for the delivery date before they pay, and give up when they can't find it
every claim checked against its quote
- Observationsfrom 9 sessions in 2 studies
- Quotesession 07 · 14:32
- Recordingopens at that moment
Linear
Show the delivery date in the cart
Donestatus, synced back
every step links to the one below it · status syncs back from Linear and Jira
Every plan
The methods, without the sales call
Hubble's free plan covers prototype and five-second tests. Moderated studies, card sorting and tree testing sit on its Enterprise plan, at a custom price. In Reos they come with every plan, from $59 a month.
- Interviews on every planHosted video interviews and AI-moderated interviews from the first plan up. An AI interview costs 2 units, a hosted one 1.
- Tests on every planFigma prototype tests with misclicks and rage clicks, live-website tests, recorded think-aloud tasks, first-click, five-second, preference and navigation tests, closed card sorting and tree testing, with no plan gate.
- Where Hubble goes furtherMobile app tests on real phones, and intercept surveys and NPS inside your product through its web SDK. Reos offers neither today.
| Method | HubbleFree, or a custom quote | Reosfrom $59 a month |
|---|---|---|
| Five-second tests | Free | Every plan |
| Card sorting | Enterprise | Every plan |
| Tree testing | Enterprise | Every plan |
| Live website tests | Enterprise | Every plan |
| Moderated interviews | Enterprise | Every plan |
Hubble's plans from its pricing page, October 2026 · card sorts in Reos are closed: you set the categories
Pricing
Free to start. A quote for the rest.
Hubble has a generous way in - a free plan - and then a contact form. Reos publishes its plans, from $59 a month with research units included, so you can see the cost of a study before you run it.
Hubble
- A real free plan$0 for one seat and 10 responses a month, with one prototype per study and five-second tests. Credit where it is due.
- Enterprise is a quoteModerated studies, card sorting, tree testing, live website tests, recording, panels and SSO sit on Enterprise, priced on request.
- Panels paid in creditsRespondent and User Interviews participants are paid for in Hubble credits; we could not find the credit prices on its public pages.
Reos
- One monthly priceHosting, your team, panel and repository - from $59 a month, with research units included.
- Units, not metersAn interview or a written report is 1 unit, an AI-moderated interview 2, and 100 tickets or reviews 1. Transcription, analysis, clustering and storage come with it.
- Top up, never guessHeavier month than planned? Top up units in one click at a published rate, and they never expire.
Switching
Bring your research with you
Bring your past sessions over: upload the recordings and transcripts you have, and Reos transcribes, time-codes and turns them into observations you can trace and cite. Keep Hubble for the tests if you like - the two sit side by side.
Recordings & transcripts
Upload sessions from any tool - transcription, speakers, and time-codes are automatic.
Datasets of any size
Survey exports, review dumps, call logs - CSV or JSON, mapped into analyzable observations.
Channels, connected
Point your ticket queue, inbox, and forms at Reos once - new data flows in from then on.
Run your next study in Reos
Sign up, import an interview, and trace your first insight to its source in minutes.