| Reos | Outset | |
|---|---|---|
| Plan | Yes | Partial |
| Recruit | Yes | Partial |
| Conduct | Yes | Partial |
| Ingest | Yes | Partial |
| Analyze | Yes | Partial |
| Act & close the loop | Yes | Not offered |
Reos vs Outset
Outset runs interviews. Reos runs research.
Outset helped make AI-moderated interviews mainstream - credit where it's due. Reos gives you the AI moderator and the system around it: your own panel, live sessions, ticket streams, validated analysis, and the loop that turns it all into shipped change.
The honest take
An interviewer - or an operating system
If the job is a one-off round of AI interviews, both tools will do it well. The difference is everything before the first question and after the last answer.
Choose Outset if...
- AI-moderated interviews are the whole job - standalone concept tests and quick reads with rented participants.
- You need partner-panel reach across many countries for consumer studies, today.
- A separate tool that exports decks and CSVs into your existing stack is fine.
Choose Reos if...
- You interview your own customers - and want the panel, outreach, scheduling, and consent handled.
- You also run live interviews, and want an AI co-pilot in your ear, or a full AI moderator when you want one.
- You want interviews to land in a repository that compounds - next to tickets, emails, and survey data.
Side by side
The loop, side by side
Outset goes deep on the interview itself. Here's how the rest of the research workflow compares.
| Feature | Reos | Outset |
|---|---|---|
| Plan | ||
| AI study-planning assistantfull plan, research questions & guide from a conversation | Yes | Partial, guide generation from goals |
| Research questions tracked to answers | Yes | Not offered |
| Recruit | ||
| Panel built from your own customersCRM, CSV & in-product forms | Yes | Partial, share a link, bring your own list |
| Rented panel reach | Yes, Prolific, from your own Prolific account - enabled on request | Yes, partner panels, 85+ countries |
| Email campaigns with cool-downssent from your domain | Yes | Not offered |
| Scheduling for live sessions | Yes | Not offered, async by design |
| Conduct | ||
| AI-moderated interviews at scaleparallel sessions, adaptive probing | Yes | Yes |
| Live human interviews, hostedin the browser, recorded & transcribed | Yes | Not offered, upload recordings instead |
| Live AI tips while you moderate | Yes | Not offered |
| Prototype & usability sessions | Yes | Yes |
| Consent tracked per participantversioned forms, withdrawals propagate | Yes | Not offered |
| Ingest | ||
| Recording uploads & transcription | Yes | Yes |
| Ticket, email & form connectorsstudies, plus the streams between them | Yes | Not offered |
| Bulk datasets (CSV / JSON) | Yes | Not offered |
| Analyze | ||
| Instant AI synthesisthemes, summaries & quotes | Yes | Yes |
| Validation pass on every claimthe DIVE™ pipeline - hallucinations filtered out before your CTO catches them | Yes | Not offered |
| Your vocabulary & writing rulesapplied to every run, in every project | Yes | Not offered |
| Cross-study Super Insightsa repository that compounds | Yes | Partial, chat within a project |
| Act | ||
| Initiatives synced with Linear & Jira | Yes | Not offered, exports - PPT, PDF, CSV |
| Notify the customers who askedand invite them to the follow-up study | Yes | Not offered |
| Pricing & trust | ||
| One price, publishedpublic plans, published per-unit rates | Yes | Not offered, custom contracts |
| Start small, self-servefrom $59 a month | Yes | Not offered |
| No training on your research | Yes | Yes |
based on Outset’s public documentation, June 2026; Reos column checked October 2026 · spotted something out of date? tell us - we’ll fix it
Conduct
An AI moderator - and a co-pilot
Some questions are best asked by an AI at two in the morning, two hundred times in parallel. Others deserve a human in the room. Outset gives you the first. Reos doesn't make you choose.
- Scale when you want itHand the AI moderator your guide and run the whole study overnight - listening in live on any session, just like in Outset.
- Depth when it mattersRun the session yourself, hosted in the browser, while Reos tracks guide coverage and whispers the follow-up you’d kick yourself for missing.
- Consent either wayVersioned consent per participant, collected before the session and honored across every study - AI-run or human-run.
one moderation guide · every way to run it
the guide comes from the planning assistant - coverage tracked either way
After the interview
Interviews end. The loop doesn’t.
In a standalone interview tool, a finished study becomes a deck - and the learning stops there. In Reos, it becomes part of a repository that gets smarter: cross-study patterns surface on their own, insights turn into tracked initiatives, and the customers who asked hear back when it ships.
- Research that compoundsSuper Insights connect this study to every study before it - and to the ticket stream running alongside.
- Evidence that shipsInsights become initiatives with their sources attached, synced to Linear and Jira so you can watch them move.
- The loop closes itselfWhen the change ships, the participants who cared get told - and invited to the follow-up. Response rates thank you.
after the interviews - the part that compounds
- DIVE™ analysisclaims validated against their sources
- Super Insightpattern confirmed across 3 studies & the ticket stream
- Initiativecreated from the insight · synced to Linear
- Loop closedthe 9 participants who asked get notified at ship
interviews compound instead of expiring with the project
Pricing
A price you can read without booking a call
Outset is sold like enterprise software: a conversation, a contract, an annual figure. Reos is priced like a utility - sign up today, see every rate up front.
Outset
- Custom contractsPricing is quoted per team - there’s no public rate card or self-serve tier.
- Committed up frontUsage is negotiated annually, before you know what the year’s research will look like.
- Participants sold separatelyPartner-panel recruiting is a real strength - and a separate budget line.
Reos
- One monthly priceHosting, your team, panel and repository - from $59 a month, with research units included.
- Units, not metersAn interview or a written report is 1 unit, an AI-moderated interview 2, and 100 tickets or reviews 1. Transcription, analysis, clustering and storage come with it.
- Top up, never guessHeavier month than planned? Top up units in one click at a published rate, and they never expire.
Switching
Bring your research with you
Bring your Outset transcripts and recordings into Reos and they become analyzable observations - cited, searchable, and connected to everything your customers say from here on.
Recordings & transcripts
Upload sessions from any tool - transcription, speakers, and time-codes are automatic.
Datasets of any size
Survey exports, review dumps, call logs - CSV or JSON, mapped into analyzable observations.
Channels, connected
Point your ticket queue, inbox, and forms at Reos once - new data flows in from then on.
Run your next study in Reos
Sign up, import an interview, and trace your first insight to its source in minutes.