| Reos | Rally | |
|---|---|---|
| Plan | Yes | Partial |
| Recruit | Yes | Yes |
| Conduct | Yes | Partial |
| Ingest | Yes | Partial |
| Analyze | Yes | Partial |
| Act & close the loop | Yes | Not offered |
Reos vs Rally
Rally finds the people. Reos finds the answer.
Rally is a research-operations platform: a participant CRM with governance, scheduling, incentives and panels, linking out to partner tools for interviews and tests. Reos recruits too, then runs the interviews and tests itself and checks every claim against its quote.
The honest take
Research ops, or the research itself
Rally is a strong system of record for who you talk to. Reos is where the talking happens and where it turns into evidence. Some teams need the first, some the second.
Choose Rally if...
- Research operations is the job: a governed participant CRM shared by many teams, with contact limits and guardian consent.
- You want Respondent and User Interviews panels on every plan, at a published fee per participant.
- Your interviews and tests already run in other tools, and you want one place to recruit for all of them.
- You need HIPAA, or a two-way sync with Salesforce, Snowflake or BigQuery.
Choose Reos if...
- You want the sessions to run in the same place you recruit for them: AI-moderated, live or unmoderated.
- You want analysis that keeps a claim only when its quote supports it, with insights that build across projects.
- You want to read the price before a sales call, and to keep research data in the EU if you need to.
Side by side
The loop, side by side
Rally goes deep on recruiting and governance. Here is how the whole research workflow compares, stage by stage.
| Feature | Reos | Rally |
|---|---|---|
| Plan | ||
| AI help to set up a studyplan, research questions & guide from a conversation | Yes | Partial, Rally Agent builds studies from templates |
| Recruit | ||
| Panel of your own usersfilter by segment, plan & lifecycle stage | Yes, CSV & in-product forms | Yes, CSV; Salesforce & Snowflake on Enterprise |
| External panels | Partial, Prolific & Respondent, enabled on request | Yes, Respondent & User Interviews on every plan |
| Contact limits & governancehow often one person is asked | Partial, opt-in contact rules on email campaigns | Yes, cooldowns, minor & guardian consent |
| Scheduling & consent forms | Yes | Yes |
| Incentives | Partial, your own Tremendous account, on Enterprise | Yes, Tremendous, with a charity option |
| Conduct | ||
| AI-moderated interviews | Yes, 12 languages, sessions in parallel | Not offered, links to Voicepanel, Outset or Listen Labs |
| Unmoderated testsfirst-click, five-second, preference, navigation, card sorting & tree testing | Yes, plus Figma prototype & live-website tests, every plan | Not offered, linked tools; a survey tool of its own |
| Interviews hosted in the browserrecorded & transcribed natively | Yes | Not offered, sessions run in Zoom, Meet or Teams |
| Recording bot for Zoom, Meet & Teams | Yes | Yes |
| One open link, no recruiting step | Yes | Partial, surveys only |
| Ingest | ||
| Recordings transcribeduploads with speaker detection | Yes, any file, plus bots | Partial, transcripts from its recording bot |
| Analyze | ||
| Transcript & summary per session | Yes | Yes |
| Themes across sessions | Yes | Partial, Rally Agent notes common themes |
| Validation pass on every claimthe DIVE™ pipeline - a claim survives only if its quote supports it | Yes | Not offered |
| Cross-project Super Insights | Yes | Not offered |
| Act | ||
| Initiatives synced with Linear & Jirastatus flows back automatically | Yes | Not offered, not among its integrations |
| Agents & data | ||
| MCP server | Yes, search, read & write, scoped by role | Yes, 68 tools for research ops |
| Warehouse syncSalesforce, Snowflake, BigQuery | Not offered | Yes, two-way, daily; parts on Enterprise |
| Pricing & trust | ||
| Published plan pricesfrom $59 a month | Yes | Not offered, both plans: contact us |
| SOC 2 Type II | Yes | Yes |
| ISO 27001 & 42001 for the product | Yes | Partial, ISO 27001 for its data centres |
| Hosting region published | Yes, the EU (Frankfurt) or the US | Not offered, no region stated |
| HIPAA | Not offered | Yes, on Enterprise |
based on Rally’s public documentation, October 2026; Reos column checked October 2026 · spotted something out of date? tell us - we’ll fix it
Past the booking
Recruiting is where the research starts
Rally's work is done when the session is booked: the interview or test runs in a partner tool or a video call, and a summary comes back. In Reos the same participant carries on into the session, the analysis and the answer to the question you started with.
- One record, start to finishThe person you booked is the person quoted in the insight, with consent and history attached. Nothing is exported between tools.
- Every way to run the sessionAI-moderated interviews in 12 languages, live interviews in the browser, bots for Zoom, Meet and Teams, and unmoderated tests.
- Answers that hold upDIVE™ checks each claim against its quote before it becomes an insight, and insights roll up across projects into initiatives.
one participant · from a name to an answer
the record · in a participant CRM
- Found in your panelRally toofiltered by plan and lifecycle stage
- Invited, screened & bookedRally tooconsent on file, reminders before the session
Here Rally links out: AI interviews and tests run in partner tools, live calls in Zoom, Meet or Teams with its recording bot.
- InterviewedAI-moderated or live, recorded and transcribed in Reos
- Observations, checkeda claim stays only if her quote supports it
- Filed as evidenceunder the research question you started with
research question · answered
Why do trial teams stall in week two?
each insight cites the quotes behind it - click through to the moment she said it
Research ops
On operations, Rally goes deeper
Rally was built for research operations, and it shows. Reos covers what a team needs to get from a name to a session, then puts its depth into the session and what comes after. If governing participants across many teams is the whole job, weigh this part carefully.
Where Rally is ahead
- External panels on every planRespondent and User Interviews, $26 to $65 per participant plus the incentive.
- Governance depthContact limits with cooldowns, minor and guardian consent, custom rules on Enterprise.
- An agent for ops workRally Agent, also in Slack, and an MCP server with 68 tools listed.
- Warehouse sync and HIPAASalesforce, Snowflake and BigQuery, two-way and daily; HIPAA on Enterprise.
Reos, for the same job
- Your own panelCSV and in-product forms; 500, 5,000 or 25,000 contacts by plan.
- Email campaignsReminders only to people who did not answer, and contact rules you can switch on.
- Scheduling and consentScheduling and a consent ledger on every plan.
- Panels and incentivesProlific and Respondent enabled on request; Tremendous incentives on Enterprise.
Pricing
Read the price before the call
Rally quotes both of its plans through sales. Reos publishes its plans: $59, $249 or $999 a month, with 12, 60 or 300 research units included. An AI-moderated interview is 2 units, and 100 short-form items are 1.
Rally
- Both plans: contact usTeam (one seat minimum) and Enterprise (five seats minimum) are quoted by sales.
- Panel fees, published$26 to $65 per participant by audience and format, plus the incentive. A genuine plus.
- The Enterprise gateSalesforce and Snowflake sync, the API, a custom email domain, custom governance, SSO and HIPAA.
Reos
- One monthly priceHosting, your team, panel and repository - from $59 a month, with research units included.
- Units, not metersAn interview or a written report is 1 unit, an AI-moderated interview 2, and 100 tickets or reviews 1. Transcription, analysis, clustering and storage come with it.
- Top up, never guessHeavier month than planned? Top up units in one click at a published rate, and they never expire.
Switching
Bring your research with you
Import your participant list as a CSV, with segments, plans and lifecycle stage as filters, and upload past session recordings - they are transcribed with speakers detected, ready for analysis.
Recordings & transcripts
Upload sessions from any tool - transcription, speakers, and time-codes are automatic.
Datasets of any size
Survey exports, review dumps, call logs - CSV or JSON, mapped into analyzable observations.
Channels, connected
Point your ticket queue, inbox, and forms at Reos once - new data flows in from then on.
Run your next study in Reos
Sign up, import an interview, and trace your first insight to its source in minutes.