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Comparison

Outset vs Strella

Both run AI-moderated interviews, recruit participants and synthesize the answers, and neither publishes prices. Choose Outset if participants should be able to answer by text, voice or video, or if you need diary studies. Both list live sessions led by your own researchers: Strella as human moderation, Outset as Live Interviews, announced in October 2026. Choose Strella if you want card sorting and tree testing in the same study, or usage-based pricing with unlimited users.

Checked against each vendor's site on . Sources

Which one to choose

Choose Outset if

  • Participants should be able to answer by text as well as by voice or video.
  • You run diary studies: Outset lists them as a use case.
  • You need ISO 42001 or HIPAA on the vendor's compliance list.

Choose Strella if

  • You want card sorting and tree testing in the same study as the interviews.
  • You prefer usage-based pricing with unlimited users to a plan quoted per team.
  • You want the option of Strella's research team running a study for you.

Looking at both because neither quite fits? See where Reos fits

Side by side

Outset vs Strella, feature by feature

What each vendor says on its own site, row by row. Reos is the third column, for reference.

Outset, Strella and Reos, feature by feature
FeatureOutsetStrellaReos
Research methods
Live interviews with a human moderatorYes - Live Interviews, announced on its blog in October 2026Yes - your researchers moderate live in Strella; its comparison pages label it betaYes - hosted in Reos with a live coach, or a notetaker joins Zoom, Google Meet or Teams
Unmoderated testsUsability tests run by the AI moderator on Figma files, prototypes and live sitesWebsites and prototypes shown by the AI moderator; card sorting and tree testingYes - Figma prototype and live website tests, card sorts, tree tests
SurveysLikert, matrix and ranking questions inside AI interviewsSlider, rating scale, matrix and NPS questions per its changelogYes
AI moderation
AI-moderated interviewsYes - the core productYes - the core productYes, on every plan
How participants answerText, voice or videoA voice conversation, with screen and video recordingVideo call, audio only or text chat
Participants and panel
Your own customersYes - your own panel and customer lists, or a shareable linkYes - customers you already know, alongside its panelYes - a panel built from your customer list and sign-up forms
External panelYes - recruitment through Outset from partner panels in over 85 countriesYes - over 8 million participants per its product page; its AI moderation page says over 100 million across 24 panel partnersProlific through your own Prolific account, turned on by request
Analysis
AI analysisYes - themes, summaries, quotes, highlight reels and reportsYes - themes backed by verbatims, highlight reels, reports and chat across studiesYes - each insight links to the quotes it was checked against
Feedback from other sourcesUploaded researcher-led interviewsUploaded calls from your own researchEmail, feedback forms and meetings through channels; support desk connectors in beta; CSV and JSON datasets
Languages
LanguagesOver 40 languages46+ languages per its home page; other Strella pages say 40+The AI moderator speaks 12 languages
Security and SSO
Certifications and complianceSOC 2 Type II and ISO 42001 certified; lists GDPR and HIPAA complianceSOC 2 and GDPR; the SOC 2 type is not statedSOC 2 Type II, ISO 27001, ISO 42001, GDPR
Single sign-onSSO is listed as a plan add-onSSO is mentioned in a Strella blog post; the plan is not statedSSO on Scale; SAML SSO and SCIM on Enterprise
Pricing
Pricing modelA custom plan per team, quoted by salesUsage-based pricing tiers with unlimited users, quoted by salesMonthly or yearly plans with units included; top-up units never expire
Published pricesNot publishedNot publishedYes - $59, $249 and $999 per month; Enterprise is custom
Free plan or trialNone listed; the site asks you to book a demoNone listed; a sample interview and a demo are offeredNo free plan; one free analysis of your own interviews before you choose a plan. Monthly plans cancel any time

What Outset does

Outset is an AI-moderated research platform. You write or generate an interview guide, and an AI moderator runs the interviews: it asks the questions, probes on answers and can show stimuli. Participants answer by text, voice or video, in over 40 languages.

The same moderator covers usability tests on Figma files, prototypes and live sites, concept tests, diary studies and quantitative questions such as Likert, matrix and ranking. Live interviews led by a researcher are a recent addition: Outset announced them on its blog on October 26, 2026, with scheduling in Outset and a backroom for your team. You can also upload researcher-led interviews for analysis.

Participants come from your own lists, a shareable link, or recruitment through Outset, which draws on partner panels in over 85 countries. Synthesis is automatic: themes, summaries, quotes, highlight reels and reports, with exports to CSV, PowerPoint, PDF and video.

Outset website (opens in a new tab)Reos vs Outset

What Strella does

Strella is an AI-powered customer research platform. Its AI moderator holds a voice conversation with each participant, asks follow-up questions based on the answers, and records screen and video. Participants join on desktop or mobile. Its home page lists 46+ languages; other Strella pages say 40+.

You can embed websites, prototypes, images, videos and ad copy as stimuli, and run card sorting and tree testing in the same study. Its changelog lists slider, rating scale, matrix, NPS and free-response question types. Strella also has human moderation: your researchers lead live sessions inside the platform, and those sessions go into the same synthesis as the AI-moderated ones. Strella's comparison pages label human-led research as beta.

Participants are customers you already know, or come from Strella's panel: over 8 million participants per its product page; its AI moderation page says over 100 million across 24 panel partners. Its comparison page with Conveo also lists expert networks. Synthesis groups answers into themes backed by verbatims and highlight clips, and you can ask questions across your studies. Strella's research team can also run a project end to end.

Strella website (opens in a new tab)

Pricing

Outset and Strella pricing

Outset

  • Outset does not publish prices. Its pricing page says a plan is put together for your team, research needs and support needs, and asks you to request custom pricing.
  • The page lists features and marks some as plan add-ons, without amounts.
  • No free plan or trial is listed; the site asks you to book a demo.

Strella

  • Strella does not publish prices. Its product page says usage-based pricing tiers with unlimited users, without amounts.
  • Its comparison pages say pricing scales with company size, needs and research usage, with no per-seat charge and no minimum commitment, and ask you to contact Strella for a quote.
  • No free plan or trial of the platform is listed. You can take a five-minute sample interview as a participant, or book a demo.

Reos

  • Researcher is $59 per month, Team $249 and Scale $999; Enterprise is custom. Yearly billing gives two months free.
  • Plans include units: one unit is one interview analyzed, an AI-moderated interview is two. Top-up units cost $4 to $6 and never expire.
  • Viewers are free and unlimited on every plan.

See Reos pricing

A third option

Where Reos fits

Reos also runs AI-moderated interviews, next to live interviews, unmoderated tests and surveys in the same workspace. It is built around a panel of your own customers, and its prices are public.

Sign upBook a demo

Reos pricingReos vs Outset

  • AI-moderated interviews on every plan, by video call, audio only or text chat, in 12 languages.
  • Live interviews hosted in Reos with a live coach, or a notetaker that joins Zoom, Google Meet or Teams.
  • A panel built from your own customers, with Prolific available on request when you need people you don't know.
  • Analysis that reads interviews next to support tickets, email and survey answers, and links each insight to its quotes.
  • Plans from $59 per month, published on the pricing page.

Questions

Outset and Strella, answered

  • Both are AI-moderated research platforms. Outset's moderator takes answers by text, voice or video and also runs diary studies. Strella's moderator holds a voice conversation. Both list live sessions led by your own researchers: Strella calls it human moderation, and Outset announced Live Interviews on its blog in October 2026.

  • Neither vendor publishes prices, so there is no list price to compare. Outset quotes a custom plan per team. Strella's product page says usage-based pricing tiers with unlimited users, without amounts. You need a quote from each for your own volume.

  • Yes. Strella's human moderation lets your own researchers lead live sessions inside the platform, and the sessions are synthesized with the AI-moderated interviews. As of November 2026 Strella's comparison pages label human-led research as beta. Outset announced Live Interviews on its blog on October 26, 2026, and also analyzes researcher-led interviews you upload.

  • Outset lists over 40 languages for AI-moderated interviews. Strella's home page says 46+, and other Strella pages say 40+.

  • Reos publishes its prices: plans start at $59 per month and include AI-moderated interviews, live interviews, unmoderated tests and surveys. It is built around a panel of your own customers.

Sources

Checked on . Vendors change plans and prices; if a line here is out of date, tell us and we will correct it.

Outset product, methods and languages
outset.ai (opens in a new tab)Outset interviews (opens in a new tab)Outset recruit (opens in a new tab)Introducing Live Interviews (Outset blog) (opens in a new tab)Outset diary studies (opens in a new tab)
Outset pricing, feature list, SSO and security
Outset pricing (opens in a new tab)Outset security (opens in a new tab)
Strella product, AI moderation, stimuli, recruiting and languages
strella.io (opens in a new tab)Strella platform (opens in a new tab)Strella AI moderation (opens in a new tab)Interviews in multiple languages (opens in a new tab)
Strella human moderation, question types, card sorting, tree testing and uploaded calls
Strella changelog (opens in a new tab)Strella human moderation (opens in a new tab)Strella usability testing (opens in a new tab)
Strella pricing model, security, SSO, own customers and sample interview
Strella vs Outset (opens in a new tab)Strella vs Conveo (opens in a new tab)Strella buyer's guide (opens in a new tab)Try an interview (opens in a new tab)

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